Atletico Madrid is currently experiencing growth, and they will now have the benefit of wings.
The club has reached an agreement to expand its sponsorship with Red Bull, a beverage brand that is expanding its presence in the world of football.The agreement has not been disclosed, with the exception of the fact that it will remain in effect until the summer of 2027.
Although Ruben Uria has disclosed that Barcelona was in competition for the same sponsorship agreement, Los Rojiblancos emerged victorious, Diario AS asserts that it will generate “substantial revenue” for Atletico.Riyadh Air, the airline that has yet to operate its inaugural flight, will continue to serve as their primary sponsor.
They presently contribute €40 million per season to be featured not only on the front of the Atletico shirt but also in the stadium name, which is the Riyadh Air Metropolitano Stadium, which replaced Civitas and Wanda before it.
Red Bull has a wealth of experience in the sports market, having acquired RB Salzburg, RB Leipzig, RB Bragantino, and New York Red Bulls.
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