Antonela Roccuzzo, wife of Lionel Messi, evaluates Adidas’ squat-proof clothing technology in the Optime Collection campaign.

Antonela Roccuzzo, the spouse of Lionel Messi. Evaluates the Efficacy of Adidas’ Squat-Proof Clothing Technology in the Optime Collection Campaign.Antonela Roccuzzo is the new face of Adidas‘ latest campaign.

The philanthropist is making her inaugural appearance in collaboration with the sportswear brand, showcasing items from Adidas’ newly launched squat-proof Optime collection.As a component of the Spring 2025 collection, the Adidas Optime series seamlessly integrates optimal features suitable for both athletic apparel and casual daywear.

Among the notable features of the collection, Adidas places particular emphasis on the squat-proof leggings, which provide comprehensive support while maintaining a stylish aesthetic.The collection emphasises the functionality of apparel, prioritising unimpeded movement and performance-oriented advantages.

The campaign emphasises Roccuzzo, who possesses a fervent dedication to training, as he rigorously tests the apparel in a gym setting through an intense exercise regimen.Each item in the collection is crafted from recycled materials that integrate Adidas’ technology-driven, squat-proof fabric constructions. ”

Aimee Arana, the Global General Manager of Sportswear and Training at Adidas, stated, ‘It remains our ongoing ambition at Adidas Training to assist all our athletes in actualising their potential, a process that fundamentally commences and concludes with the products we develop.'”

“Recognising that strength training remains the most rapidly expanding form of exercise among the emerging generation, we endeavoured to create apparel—such as the squat-proof Optime—that empowers the training community to pursue their objectives with assurance,” stated Arana.

“We are both proud and enthusiastic to introduce an additional strength-oriented solution, presented by our newest Adidas Training partner, Antonela Roccuzzo, to our portfolio. This initiative will enable us to further guarantee that our athletes receive optimal support and experience during their training sessions.”