The following measures have been shared between Newcastle United and PIF following the critical Premier League APT ruling.

Newcastle United and PIF have agreed to the next steps following the critical Premier League APT ruling. Newcastle United were directly impacted by the Premier League’s stringent sponsorship regulations.

NEWCASTLE UPON TYNE, ENGLAND – MAY 22: Newcastle chairman Yasir Al-Rumayyan celebrates with Eddie Howe the manager / head coach of Newcastle United during the Premier League match between Newcastle United and Leicester City at St. James Park on May 22, 2023 in Newcastle upon Tyne, England. (Photo by Robbie Jay Barratt – AMA/Getty Images)

On Friday, the Premier League was jolted by an independent tribunal that pronounced the league’s Associated Party Transaction (APT) to be unlawful and null and void.The regulations were implemented subsequent to Newcastle United’s acquisition by the Saudi Arabian Public Investment Fund (PIF) in October 2021, when the latter became the club’s majority shareholder.

Newcastle executives, including erstwhile owner Amanda Staveley, expressed their dissatisfaction with the decision. Staveley condemned Premier League clubs subsequent to the decision, asserting that there was a “concern for an unfair advantage.” READ MORE – Newcastle United director announces new commercial PIF role in the wake of Premier League APT ruling

The Premier League’s Profit and Sustainability Rules (PSR) have also impeded Newcastle’s progress, necessitating the sale of critical assets such as Elliot Anderson without the ability to secure replacements Miguel Almiron and Lloyd Kelly, who had only joined the club a few months earlier, both departed during the January transfer window.

Newcastle has been informed of the necessary actions to initiate additional commercial development in the wake of a blow to the Premier League’s reputation.PIF advertisements were observed at St James’ Park during Newcastle’s victory over Wolves in January. Individuals associated with the PIF asserted that this was indicative of their dedication to the club.

Kieran Maguire, a football finance expert, was questioned by a Newcastle fan regarding the direct implications of the decision for Newcastle. He stated that the APT ruling is limited to the years 2021-24, despite the fact that Manchester City has a distinct claim regarding the regulations that were implemented at the conclusion of the previous year.

Nevertheless, NUFC (and other clubs) may be able to sue for compensation if they can demonstrate that they had sponsorship deals in the 2021-24 period that were rejected by the Premier League. They could argue that this restricted their ability to invest in playing talent as a result of the restricted commercial income. However, this does not necessarily imply that they will.