True reason for Ryan Reynolds sale linked to Wrexham’s long-term financial plan

A Wrexham director has detailed the club’s financial approach following the sale of a minority stake to an American investment firm.

Wrexham’s long-term strategy has come into focus after US-based Apollo Sports Capital purchased just under 10 per cent of the club earlier this month in a deal believed to value the Championship side at around £350 million. The investment is set to support redevelopment work at the Racecourse Ground and help underpin Wrexham’s ambition of one day reaching the Premier League.

While co-owners Ryan Reynolds and Rob Mac have never hidden their high aspirations, community director Humphrey Ker has stressed that the move is primarily about ensuring financial stability rather than chasing short-term success.

Speaking on the Men in Blazers podcast, Ker explained that promotion from League One last season forced the club into major spending, with around £33 million invested in new players over the summer. Despite that outlay, Wrexham currently sit 15th in the Championship, a position Ker believes reflects respectable progress rather than excess.

Ker noted that the club effectively had to rebuild its squad, but pointed out that Wrexham’s team value remains mid-table by Championship standards. He added that the focus is now shifting toward infrastructure, including plans for a permanent training ground.

Wrexham’s spending has attracted criticism from some rivals, with comparisons made to Swansea City’s rise through the divisions. However, Ker rejected claims that the club enjoys a financial edge, particularly in terms of wages, which he said are lower than those of several established Championship sides.

According to Ker, external investment is essential to build the foundations needed to compete sustainably, rather than relying on player spending alone. He believes the funding will allow Wrexham to develop facilities that place the club alongside top-end Championship and Premier League-level organisations.

Despite recent defeats to Swansea and Hull City leaving Wrexham seven points outside the play-off places, Ker remains optimistic. He suggested that a comfortable mid-table finish would still represent success, while also insisting that a push for the play-offs remains realistic.

Ker concluded that progress can be measured in more than one way, arguing that both stability and ambition can coexist as Wrexham continue to build for the long term.